The Northeast is rich in folklore and tradition and the characteristically Brazilian music, cuisine and social habits originated in this region. It is home to historic churches, colonial architecture, and colorful secular and religious celebrations.

 
  It is a region of profound beauty and rugged contrasts. Its beaches, with their white sands, clean warm waters and clear skies are among the most celebrated in the world. Its people are hospitable and creative, expressing the strength of their history and tradition through the many festivals that take place throughout the region.